Chelsea FC Supporters Club Tournament
IOT has worked with Chelsea FC to help conceptualize, structure and deliver India-focused initiatives and create properties that are sustainable for the club’s long-term internationalexpansion strategy.
We conceptualized and delivered The Famous CFC visit from the feasibility stage to budgeting, scheduling, operations, marketing and PR. IOT has also advised CFC on their football development and technical opportunity approach for India.
Key Outcomes:
- The visit was hugely successful and IOT's contribution was acknowledged by CFC top leadership.
- Plans underway for next visit, with the club looking to build particularly on commercial opportunities and content outcomes.
VIP Reception
Exclusive event held in Mumbai for CFC partners, sports industry reps, broadcasters, select media andinfluencers in attendance as well as CFC Legend Jimmy Floyd Hasselbaink.
Supporters Club & Screening
First of its kind, a Chelsea Supporters Club Football Tournament was conducted in Mumbai followedby a special match screening with Bollywood superstar, Arjun Kapoor in attendance
Community & Coaching
Interactive clinic and young leaders workshop conducted in Dharavi by Jimmy Floyd Hasselbaink. Coaching clinic with 16 to 18-year-old at risk youth from the community, which involved fun gamesand drills as well as CFC content opportunities.
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