Partnership & Advisory
India On Track manages all of Apollo Tyres’ sports marketing activities in India.
The scope of work includes ideation and delivery of projects across the brand’s sports partnerships portfolio that includes properties such as Manchester United, Marathons and Sachin Tendulkar among others.
Strategy | Consulting | Creating IPs | Project management
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Football projects in association with Manchester United FC
Football Scouting | Football Tournaments | Marathons in different countries, India | Nepal | Bangladesh | UAE | Thailand
United We Play
Over 30,000 athletes from 5 countries participated in 4 seasons of UWP, led by Manchester United Soccer Schools. 11 participants advanced to train at the Manchester United club.
Road To Old Trafford
Apollo Tyres “Road to Old Trafford” was envisioned by IOT to utilize one of the key contractual rights available with the brand as a partner of Manchester United. The tournament offered the winning team the opportunity to travel to Manchester and play at the Old Trafford stadium.
Total of 8 teams played at Old Trafford stadium in the 2 seasons.
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